Singapore Ecommerce Centre launches AI health advisor Jenny

Singapore Ecommerce Centre has launched Jenny, an AI health and wellness advisor with real-time voice and avatar interaction, on the Nano Singapore website. The tool is designed to help shoppers discover products, manage orders and get multilingual support without downloading an app.

Why it matters: - Singapore Ecommerce Centre is betting that an always-on AI assistant can make online health shopping faster, more personal and easier to navigate. - Jenny is built to move users from general wellness questions to product discovery and order support inside one interface. - The launch also signals how retail and customer service are being folded into the same AI-driven experience.

What happened: - Singapore Ecommerce Centre launched Jenny, billed as Singapore’s first AI health advisor. - Jenny combines conversational AI, real-time voice interaction and a virtual avatar. - The tool is available 24/7. - The assistant is live on the Nano Singapore website through an assistance widget. - Users can start chatting after logging into their account. - Jenny works on desktop and mobile browsers without an app download.

The details: - Jenny is designed to help customers browse product catalogs, get personalized wellness information and receive customer support through natural conversation. - The system highlights relevant products from Nano Singapore and Nano Skinz. - Jenny includes one-click add-to-cart functionality. - The assistant can handle order tracking, loyalty-point checks, discount-code redemption and frequently asked questions. - Jenny can also answer questions about product formulas and the benefits of key ingredients. - The launch version supports English, Mandarin, Malay and Tamil. - Thai language support is in development. - Jenny was shaped by UX insights drawn from more than 620,000 successfully delivered orders. - The platform connects directly to Singapore Ecommerce Centre’s back-end systems to pull product data, account status and loyalty points in real time. - Singapore Ecommerce Centre also released an AI Information Card for Jenny to explain capabilities and data handling. - The company says Jenny uses a privacy-first framework and requires clear user consent before enabling extra features. - Singapore Ecommerce Centre said the assistant is intended to complement, not replace, its customer service team.

Between the lines: - The launch shows how health and wellness e-commerce is shifting from search-and-click shopping to guided, conversational selling. - Real-time avatar movement and voice synthesis are meant to make the experience feel closer to a human consultation than a standard chatbot. - The emphasis on consent and transparency suggests the company is trying to address trust concerns that often come with AI tools handling customer data. - The product also gives Singapore Ecommerce Centre a way to use its order history and commerce data to improve conversion and service.

What's next: - Singapore Ecommerce Centre expects to add skincare analysis tools in a future update. - The company also plans broader language support. - Jenny is set to remain a core part of the company’s digital retail strategy as the platform evolves.

The bottom line: - Jenny turns Singapore Ecommerce Centre’s e-commerce site into a conversational wellness storefront, with 24-hour AI help, multilingual support and real-time shopping tools.