The Turn Recovery opens Sonoma County treatment center with golf in the mix

The Turn Recovery has launched a residential addiction treatment center in Healdsburg, California, built around individualized care, wellness and golf-based programming. The opening reflects rising demand for treatment as most Americans who need help still do not receive it.

Why it matters: - Substance use disorders still affect tens of millions of Americans, but treatment access remains limited. - SAMHSA says 52.6 million people needed substance use treatment, and 19.3% received it. - CDC provisional data estimate nearly 70,000 Americans died from drug overdoses in 2025. - The Turn Recovery is betting that a more personalized residential model can improve engagement and long-term recovery.

What happened: - The Turn Recovery launched a premier residential treatment center in Healdsburg, California, in August 2026. - The center is located on a private estate in Sonoma County. - The facility combines evidence-based clinical care with experiential programming, wellness services and golf. - The Turn Recovery is licensed by the California Department of Health Care Services. - The center holds California license number 490051AP.

The details: - Each guest starts with medical, clinical and dietary assessments. - Those assessments inform an individualized treatment plan based on substance use history, mental and physical health, trauma, nutrition, personal circumstances and recovery goals. - Treatment includes individual therapy, group therapy, experiential therapies, nutrition, movement, outdoor activities and restorative experiences. - The program is designed for substance use disorders, trauma and co-occurring mental health concerns. - The center is also aimed at clients who may need privacy and discretion, including executives, entrepreneurs, professionals and athletes. - Golf is built into the recovery experience through an alliance with Mayacama, a private golf club co-developed by co-founder Jonathan Wilhelm and his family. - Clients can also participate in fitness, yoga, pickleball, equine experiences, hiking, pottery, culinary activities and other interests.

Between the lines: - The model reflects a broader shift toward treatment programs built around personalization instead of standardized tracks. - The emphasis on golf and private-club access positions The Turn Recovery for high-profile clients who may want discretion as well as clinical care. - Co-founder Jonathan Wilhelm said his family’s experience with his mother’s substance use showed how recovery affects both the individual and loved ones. - The partnership with addiction treatment executive Keith Greenberg pairs wellness-program expertise with hospitality and golf experience. - The center plans to track outcomes after discharge, including contact at 30, 60 and 90 days and beyond.

What's next: - The Turn Recovery will continue building individualized plans for new residential clients. - The center expects to follow up with former clients after discharge to better understand post-treatment progress. - Further results from the program’s outcome tracking will help show whether the golf-integrated model supports sustained recovery.

The bottom line: - The Turn Recovery is launching a niche residential treatment model that blends clinical care, wellness and golf to stand out in a crowded addiction treatment market.